Cross-Border Boating Trade Market Study - Powered by Magonis
The boat buying process has changed. It’s now more important than ever for boat sellers to stand out from the crowd to make sure their boats keep selling fast and for the best price. At the same time, it’s key to know where potential buyers are located and what they’re looking for – for sellers to reach them through their preferred channels, tailoring offers and messages to buyers’ needs.
To help you catch the wind in your sails this new year, boats.com has created a first-ever interactive market study about international trade in Europe for the nautical industry.
47% of all boating demand in Europe is cross-border.
In our current global industry, it’s common for boats to be sold abroad, with much demand* coming from other countries. According to our study, 47% of all boating demand in Europe in 2022 came from outside the country of origin*. For some boat classes and price segments, this cross-border demand can be up to 80%
* (demand referring to total boat detail page views)
* (origin meaning the country where the boat is located)
Furthermore, the study shows that the classes that benefit from the highest cross-border demand are sailing multihulls, sailing cruisers and motor yachts.
The higher the price, the more foreign demand
If you currently own a boat and are ready to sell, chances are you have an international market waiting for you.
Our interactive dashboard will help you analyse the offer and demand for boats across Europe, so you can spot opportunities quickly. The dashboard’s map shows users what countries the demand is coming from and how great the share of the total European demand is for each country – so sellers know exactly where in Europe their potential buyers are located.
Boat price influences the share of foreign demand. In general, our study shows that the higher the price, the more foreign demand. As you start exploring new markets, you’ll be able to reflect this by adapting your price for each of the local portals you advertise your boat on.
To help get you started advertising your boat abroad, we’ve listed some of the most popular boating marketplaces in Europe below:
Annonces du Bateau - France
iNautia - Italy
Cosas De Barcos - Spain
Boats and Outboards - UK
Boot24 - Germany
Botentekoop - Netherlands
Boatshop24 - Northern Europe
boats.com - Europe & Global
YachtWorld - Europe & Global
iNautia, Botentekoop, Boatshop24, boats.com and YachtWorld offer navigation in English.
Still searching for your dream boat?
If you’re based in Germany, the UK or the Netherlands, you’ll likely need to look abroad for your next dream boat, as these countries tend to receive more demand than local sellers can accommodate. That means that, like many other Northern European boat buyers, you can instead browse listings in countries like France, Spain and Italy.
It’s the opposite for Southern Europeans like Greeks, Croatians and Portuguese. Boats located in these countries receive a lot of international demand, but buyers from these countries don’t tend to look beyond their countries of origin to purchase their own boats.
The correlation between cost and amount of foreign demand indicates that people are prepared to search abroad to get a better offer. You too can use our interactive dashboard to your advantage to ensure you find the right boat at the right price.
To help get you started for your search abroad, we’ve listed some of the most popular boating marketplaces in Europe below:
Annonces du Bateau - France
iNautia - Italy
Cosas De Barcos - Spain
Boats and Outboards - UK
Boot24 - Germany
Botentekoop - Netherlands
Boatshop24 - Northern Europe
boats.com - Europe & Global
YachtWorld - Europe & Global
iNautia, Botentekoop, Boatshop24, boats.com and YachtWorld offer navigation in English.
Try out the interactive dashboard
The interactive dashboard will help you spot cross-border trade opportunities. Whether you’re looking to sell your boat or buy one abroad, you can use this Dashboard to your advantage by filtering by boat location, class and price range.
The dashboard also allows users to filter by the top 12 classes: sail cruisers, motor yachts, cruisers, inflatables, sail multihulls, saltwater fishing boats, runabouts, commercial boats, freshwater fishing boats, personal watercrafts, pontoons and unpowered boats.
This study is powered by Magonis:
¨Born to be an electric boat¨
Magonis is a pure electric boat company, based in Barcelona. Their electric powered boats are inspired by Barcelona’s smart tech scene and innovative spirit.
To learn more about their solutions, you can visit their website here.
Disclaimer:
For the creation of this dashboard, the international and local platforms boats.com, YachtWorld.com, Boatshop24.com, Annonces du Bateau, Botentekoop.nl, Boats And Outboards, Boatshop24.com and Boot24.com were used. To collect the data we made use of Google Analytics unsampled listing views by portal from 1st Jan 2022 till 31st Oct 2022, mapped with internal data for boat locations. We analysed European demand for the following boat location countries: UK, France, Netherlands, Italy, Spain, Greece, Croatia, Germany, Turkey, Portugal, Belgium, Poland, Denmark, Norway and Sweden.
